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'''Brainstorming''' is a [[Groups|group]] [[creativity]] technique designed to generate a large number of [[ideas]] for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn in a book called ''Applied Imagination.'' Osborn proposed that groups could double their creative output by using the method of brainstorming.

'''Brainstorming''' is a [[Groups|group]] [[creativity]] technique designed to generate a large number of [[idea]]s for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn in a book called ''Applied Imagination.'' Osborn proposed that groups could double their creative output by using the method of brainstorming.

Although brainstorming has become a popular group technique, researchers have generally failed to find evidence of its effectiveness for enhancing either [[quantity]] or [[quality]] of [[idea]]s generated. Because of such problems as distraction, social loafing, evaluation apprehension, and production blocking, brainstorming groups are little more effective than other types of groups, and they are actually less effective than individuals working independently. In the ''Encyclopedia of Creativity'', Tudor Rickards provides the article on brainstorming, summarizing the controversies.  He also indicates the dangers of conflating productivity in group work with quantity of ideas.

Although brainstorming has become a popular group technique, researchers have generally failed to find evidence of its effectiveness for enhancing either [[quantity]] or [[quality]] of [[idea]]s generated. Because of such problems as distraction, social loafing, evaluation apprehension, and production blocking, brainstorming groups are little more effective than other types of groups, and they are actually less effective than individuals working independently. In the ''Encyclopedia of Creativity'', Tudor Rickards provides the article on brainstorming, summarizing the controversies.  He also indicates the dangers of conflating productivity in group work with quantity of ideas.