Hype

From Nordan Symposia
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Hype.jpg

Origin

by shortening & alteration from hypodermic

Definitions

noun
  • 1: slang : a narcotics addict
  • 2: slang : hypodermic
  • 3: deception, put-on
  • 4: publicity; especially: promotional publicity of an extravagant or contrived kind
verb
  • 5: stimulate, enliven —usually used with up hyping herself up for the game
  • 6: increase
transitive verb
  • 7: put on, deceive
  • 8: to promote or publicize extravagantly hyping this fall's TV lineup

Description

Hype (derived from hyperbole) is promotion, especially promotion consisting of exaggerated claims.