Changes

==In communication studies==

==In communication studies==

In the study of [[communication]], persona is a term given to describe the versions of self that all [[individuals]] possess. [[Behaviours]] are selected according to the [[desire]]d impression an individual wishes to create when interacting with other people. Therefore, personae presented to other people vary according to the social environment the person is engaged in, in particular the persona presented before others will differ from the persona an individual will present when he/she happens to be alone.

In the study of [[communication]], persona is a term given to describe the versions of self that all [[individuals]] possess. [[Behaviours]] are selected according to the [[desire]]d impression an individual wishes to create when interacting with other people. Therefore, personae presented to other people vary according to the social environment the person is engaged in, in particular the persona presented before others will differ from the persona an individual will present when he/she happens to be alone.

==In design==

==In design==

As used in the [[design]] field, the Persona is an [[artifact]] that consists of a [[narrative]] relating to a desired user or customer's daily [[behavior]] [[patterns]], using specific details, not generalities. A very popular artifact is the 'persona poster' that is usually presented in an 18 inch format with photo and text.  

As used in the [[design]] field, the Persona is an [[artifact]] that consists of a [[narrative]] relating to a desired user or customer's daily [[behavior]] [[patterns]], using specific details, not generalities. A very popular artifact is the 'persona poster' that is usually presented in an 18 inch format with photo and text.  

==In literature==

==In literature==

[[Criticism]] of poetry and fiction refer to a "second self" created by the [[author]] and through whom the narrative is related. Importantly, attributes and [[attitudes]] associated with the persona are understood to be separate from authorial [[intentions]], per se, though there may in fact be some overlap between the two. For instance, in [http://en.wikipedia.org/wiki/Fyodor_Dostoevsky Dostoevsky]'s [[novel]], ''[http://en.wikipedia.org/wiki/Notes_from_Underground Notes from Underground]'' (generally considered to be the first [[existentialist]] novel), the narrator ought not to be conflated with Dostoevsky himself, despite the fact that Dostoevsky and his narrator may or may not have shared much in common. In this sense, the persona is basically a mouthpiece for a particular [[worldview]]. Another instance of this [[phenomenon]] can be found in [http://en.wikipedia.org/wiki/Brett_Easton_Ellis Brett Easton Ellis]' novel, ''American Psycho'', the story of a sociopathic murderer living in [[New York City]], who is a successful, if very troubled, Wall Street executive by day. The [[work]] is one of social satire, and as such may well [[reflect]] a good deal of [[authorial]] [[intention]], but the persona of Patrick Bateman (the novel's first-person narrator) ought not to be conflated with the novel's [[author]].

[[Criticism]] of poetry and fiction refer to a "second self" created by the [[author]] and through whom the narrative is related. Importantly, attributes and [[attitudes]] associated with the persona are understood to be separate from authorial [[intentions]], per se, though there may in fact be some overlap between the two. For instance, in [http://en.wikipedia.org/wiki/Fyodor_Dostoevsky Dostoevsky]'s [[novel]], ''[http://en.wikipedia.org/wiki/Notes_from_Underground Notes from Underground]'' (generally considered to be the first [[existentialist]] novel), the narrator ought not to be conflated with Dostoevsky himself, despite the fact that Dostoevsky and his narrator may or may not have shared much in common. In this sense, the persona is basically a mouthpiece for a particular [[worldview]]. Another instance of this [[phenomenon]] can be found in [http://en.wikipedia.org/wiki/Brett_Easton_Ellis Brett Easton Ellis]' novel, ''American Psycho'', the story of a sociopathic murderer living in [[New York City]], who is a successful, if very troubled, Wall Street executive by day. The [[work]] is one of social satire, and as such may well [[reflect]] a good deal of [[authorial]] [[intention]], but the persona of Patrick Bateman (the novel's first-person narrator) ought not to be conflated with the novel's [[author]].