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==In communication studies==
==In communication studies==
In the study of [[communication]], persona is a term given to describe the versions of self that all [[individuals]] possess. [[Behaviours]] are selected according to the [[desire]]d impression an individual wishes to create when interacting with other people. Therefore, personae presented to other people vary according to the social environment the person is engaged in, in particular the persona presented before others will differ from the persona an individual will present when he/she happens to be alone.
In the study of [[communication]], persona is a term given to describe the versions of self that all [[individuals]] possess. [[Behaviours]] are selected according to the [[desire]]d impression an individual wishes to create when interacting with other people. Therefore, personae presented to other people vary according to the social environment the person is engaged in, in particular the persona presented before others will differ from the persona an individual will present when he/she happens to be alone.
<center>For lessons on the related [[topic]] of '''''[[Personality]]''''', follow [http://nordan.daynal.org/wiki/index.php?title=Category:Personality '''''this link'''''].</center>
<center>For lessons on the related [[topic]] of '''''[[Personality]]''''', follow [https://nordan.daynal.org/wiki/index.php?title=Category:Personality '''''this link'''''].</center>
==In design==
==In design==
As used in the [[design]] field, the Persona is an [[artifact]] that consists of a [[narrative]] relating to a desired user or customer's daily [[behavior]] [[patterns]], using specific details, not generalities. A very popular artifact is the 'persona poster' that is usually presented in an 18 inch format with photo and text.
As used in the [[design]] field, the Persona is an [[artifact]] that consists of a [[narrative]] relating to a desired user or customer's daily [[behavior]] [[patterns]], using specific details, not generalities. A very popular artifact is the 'persona poster' that is usually presented in an 18 inch format with photo and text.
