Changes

==Origin==

==Origin==

spoke, past participle of [[speak]] v., on [[analogy]] of craftsman

spoke, past participle of [[speak]] v., on [[analogy]] of craftsman

*[http://en.wikipedia.org/wiki/16th_century 1537]

*[https://en.wikipedia.org/wiki/16th_century 1537]

==Definitions==

==Definitions==

*1: a. One who [[speaks]] for or on behalf of another or others; esp. in later use, one who is [[chosen]] or deputed to [[voice]] the [[opinions]] or [[represent]] the views of a [[body]], party, etc.; a mouthpiece.  

*1: a. One who [[speaks]] for or on behalf of another or others; esp. in later use, one who is [[chosen]] or deputed to [[voice]] the [[opinions]] or [[represent]] the views of a [[body]], party, etc.; a mouthpiece.  

A '''spokesperson''' or spokesman or spokeswoman is someone [[engaged]] or elected to [[speak]] on behalf of others.

A '''spokesperson''' or spokesman or spokeswoman is someone [[engaged]] or elected to [[speak]] on behalf of others.

In the present [[media]]-sensitive world, many [[organizations]] are increasingly likely to employ [[professionals]] who have received [[formal]] [[training]] in [http://en.wikipedia.org/wiki/Journalism journalism], communications, [http://en.wikipedia.org/wiki/Public_relations public relations] and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate [[channels]] to maximize the impact of favorable [[messages]], and to minimize the impact of unfavorable messages. [[Popular]] local and national sports stars (such as Michael Jordan or Bob Uecker) are often chosen as spokesmen for commercial advertising.

In the present [[media]]-sensitive world, many [[organizations]] are increasingly likely to employ [[professionals]] who have received [[formal]] [[training]] in [https://en.wikipedia.org/wiki/Journalism journalism], communications, [https://en.wikipedia.org/wiki/Public_relations public relations] and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate [[channels]] to maximize the impact of favorable [[messages]], and to minimize the impact of unfavorable messages. [[Popular]] local and national sports stars (such as Michael Jordan or Bob Uecker) are often chosen as spokesmen for commercial advertising.

The term "spokesperson" is [http://en.wikipedia.org/wiki/Gender-neutral_language gender-neutral language] which uses a gender-neutral job title.

The term "spokesperson" is [https://en.wikipedia.org/wiki/Gender-neutral_language gender-neutral language] which uses a gender-neutral job title.

==Responsibilities==

==Responsibilities==

Unlike an [[individual]] giving a [[personal]] testimonial, it is the job of a spokesperson to faithfully [[represent]] and advocate for the [[organization]]'s positions, even when these [[conflict]] with his or her own [[opinion]]. Lots of celebrities have done some work as spokespeople. As a result, spokespersons are generally selected from [[experienced]], long-time employees or other people who are known to [[support]] the [[organization]]'s goals.

Unlike an [[individual]] giving a [[personal]] testimonial, it is the job of a spokesperson to faithfully [[represent]] and advocate for the [[organization]]'s positions, even when these [[conflict]] with his or her own [[opinion]]. Lots of celebrities have done some work as spokespeople. As a result, spokespersons are generally selected from [[experienced]], long-time employees or other people who are known to [[support]] the [[organization]]'s goals.

A corporation may be represented in [[public]] by its [[chief executive officer]], chairman or president, chief financial officer, [[counsel]] or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be [[delegated]] to the corporate communications or investor relations departments (or equivalents), who will act as spokesmen.

A corporation may be represented in [[public]] by its [[chief executive officer]], chairman or president, chief financial officer, [[counsel]] or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be [[delegated]] to the corporate communications or investor relations departments (or equivalents), who will act as spokesmen.

In the [http://en.wikipedia.org/wiki/Particle_Physics particle physics] community, large [[collaborations]] of physicists elect one (or two) spokesperson(s) as [[leader]](s) of the collaboration. The spokesperson in such cases is the lead [[scientist]] of the collaboration, not a public speaker. Each [[collaboration]] chooses the roles and [[responsibilities]] of the spokesperson for internal [[purposes]], but typically spokespersons also have defined roles for [[liaising]] with the host [[laboratory]] and/or funding agencies.

In the [https://en.wikipedia.org/wiki/Particle_Physics particle physics] community, large [[collaborations]] of physicists elect one (or two) spokesperson(s) as [[leader]](s) of the collaboration. The spokesperson in such cases is the lead [[scientist]] of the collaboration, not a public speaker. Each [[collaboration]] chooses the roles and [[responsibilities]] of the spokesperson for internal [[purposes]], but typically spokespersons also have defined roles for [[liaising]] with the host [[laboratory]] and/or funding agencies.

[[Category: General Reference]]

[[Category: General Reference]]

[[Category: Languages and Literature]]

[[Category: Languages and Literature]]