Difference between revisions of "Spokesman"
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==Origin== | ==Origin== | ||
spoke, past participle of [[speak]] v., on [[analogy]] of craftsman | spoke, past participle of [[speak]] v., on [[analogy]] of craftsman | ||
| − | *[ | + | *[https://en.wikipedia.org/wiki/16th_century 1537] |
==Definitions== | ==Definitions== | ||
*1: a. One who [[speaks]] for or on behalf of another or others; esp. in later use, one who is [[chosen]] or deputed to [[voice]] the [[opinions]] or [[represent]] the views of a [[body]], party, etc.; a mouthpiece. | *1: a. One who [[speaks]] for or on behalf of another or others; esp. in later use, one who is [[chosen]] or deputed to [[voice]] the [[opinions]] or [[represent]] the views of a [[body]], party, etc.; a mouthpiece. | ||
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A '''spokesperson''' or spokesman or spokeswoman is someone [[engaged]] or elected to [[speak]] on behalf of others. | A '''spokesperson''' or spokesman or spokeswoman is someone [[engaged]] or elected to [[speak]] on behalf of others. | ||
| − | In the present [[media]]-sensitive world, many [[organizations]] are increasingly likely to employ [[professionals]] who have received [[formal]] [[training]] in [ | + | In the present [[media]]-sensitive world, many [[organizations]] are increasingly likely to employ [[professionals]] who have received [[formal]] [[training]] in [https://en.wikipedia.org/wiki/Journalism journalism], communications, [https://en.wikipedia.org/wiki/Public_relations public relations] and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate [[channels]] to maximize the impact of favorable [[messages]], and to minimize the impact of unfavorable messages. [[Popular]] local and national sports stars (such as Michael Jordan or Bob Uecker) are often chosen as spokesmen for commercial advertising. |
| − | The term "spokesperson" is [ | + | The term "spokesperson" is [https://en.wikipedia.org/wiki/Gender-neutral_language gender-neutral language] which uses a gender-neutral job title. |
==Responsibilities== | ==Responsibilities== | ||
Unlike an [[individual]] giving a [[personal]] testimonial, it is the job of a spokesperson to faithfully [[represent]] and advocate for the [[organization]]'s positions, even when these [[conflict]] with his or her own [[opinion]]. Lots of celebrities have done some work as spokespeople. As a result, spokespersons are generally selected from [[experienced]], long-time employees or other people who are known to [[support]] the [[organization]]'s goals. | Unlike an [[individual]] giving a [[personal]] testimonial, it is the job of a spokesperson to faithfully [[represent]] and advocate for the [[organization]]'s positions, even when these [[conflict]] with his or her own [[opinion]]. Lots of celebrities have done some work as spokespeople. As a result, spokespersons are generally selected from [[experienced]], long-time employees or other people who are known to [[support]] the [[organization]]'s goals. | ||
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A corporation may be represented in [[public]] by its [[chief executive officer]], chairman or president, chief financial officer, [[counsel]] or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be [[delegated]] to the corporate communications or investor relations departments (or equivalents), who will act as spokesmen. | A corporation may be represented in [[public]] by its [[chief executive officer]], chairman or president, chief financial officer, [[counsel]] or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be [[delegated]] to the corporate communications or investor relations departments (or equivalents), who will act as spokesmen. | ||
| − | In the [ | + | In the [https://en.wikipedia.org/wiki/Particle_Physics particle physics] community, large [[collaborations]] of physicists elect one (or two) spokesperson(s) as [[leader]](s) of the collaboration. The spokesperson in such cases is the lead [[scientist]] of the collaboration, not a public speaker. Each [[collaboration]] chooses the roles and [[responsibilities]] of the spokesperson for internal [[purposes]], but typically spokespersons also have defined roles for [[liaising]] with the host [[laboratory]] and/or funding agencies. |
[[Category: General Reference]] | [[Category: General Reference]] | ||
[[Category: Languages and Literature]] | [[Category: Languages and Literature]] | ||
Latest revision as of 02:37, 13 December 2020
Origin
spoke, past participle of speak v., on analogy of craftsman
Definitions
- 1: a. One who speaks for or on behalf of another or others; esp. in later use, one who is chosen or deputed to voice the opinions or represent the views of a body, party, etc.; a mouthpiece.
- b. The chief representative or exponent of a movement, period
- 2: a. The speaker or chairman of a legislative or administrative body
Description
A spokesperson or spokesman or spokeswoman is someone engaged or elected to speak on behalf of others.
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications, public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages, and to minimize the impact of unfavorable messages. Popular local and national sports stars (such as Michael Jordan or Bob Uecker) are often chosen as spokesmen for commercial advertising.
The term "spokesperson" is gender-neutral language which uses a gender-neutral job title.
Responsibilities
Unlike an individual giving a personal testimonial, it is the job of a spokesperson to faithfully represent and advocate for the organization's positions, even when these conflict with his or her own opinion. Lots of celebrities have done some work as spokespeople. As a result, spokespersons are generally selected from experienced, long-time employees or other people who are known to support the organization's goals.
Identity
A corporation may be represented in public by its chief executive officer, chairman or president, chief financial officer, counsel or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be delegated to the corporate communications or investor relations departments (or equivalents), who will act as spokesmen.
In the particle physics community, large collaborations of physicists elect one (or two) spokesperson(s) as leader(s) of the collaboration. The spokesperson in such cases is the lead scientist of the collaboration, not a public speaker. Each collaboration chooses the roles and responsibilities of the spokesperson for internal purposes, but typically spokespersons also have defined roles for liaising with the host laboratory and/or funding agencies.
