Rdavis
http://books.google.com/books?id=bEmHsdJaZg8C&dq=future+of+the+mass+audience&printsec=frontcover&source=bn&hl=en&ei=GMOqSar0Co-ctweZ7fj7Dw&sa=X&oi=book_result&resnum=4&ct=result
13:21
+177