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...l McLuhan famously said "We shape our tools. And then our tools shape us." McLuhan was referring to the [[fact]] that our social [[practices]] co-evolve with

...a]] shape the nature of the content conveyed.<ref>See for example Marshall McLuhan, ''The Gutenberg Galaxy: The Making of Typographic Man''. University of T ...chief concern of Parry-Lord theory) and its reception. This approach, like McLuhan's, kept the field open not just to the study of aesthetic culture but to th

...[technology]]. McLuhan, in his work ''The Gutenberg Galaxy''<ref>Marshall McLuhan. ''The [[Gutenberg Galaxy]]: The Making of Typographic Man'', University ...e been exposed to writing and print, but have not fully ‘interiorized’ (in McLuhan’s term) the use of these technologies in their daily lives. As a culture

..., too, my friend. [https://en.wikipedia.org/wiki/Marshall_McLuhan Marshall McLuhan] was not entirely correct. The [[medium]] is not always the [[message]]. Th

When [[Marshall McLuhan]] speaks of [[Mass media|media]] and their effects on human cultures, he re

* [[Marshall McLuhan]], one of the biggest critics in media's history, brought up the idea that

Thompson, riding on the shoulders of such as Jean Gebser and Marshall McLuhan, illuminates the transitional period we are undergoing, as we move out of t