Personalization
From Nordan Symposia
Jump to navigationJump to searchThe printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
- Date: circa 1741
Definitions
- 1 : A person viewed as the embodiment of some quality or feeling; representation in or as a person; personification.
- 2 : to make personal or individual; specifically : to mark as the property of a particular person <personalized stationery>
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences. The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits.
