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| ==Origin== | | ==Origin== |
| ''Advert'' - [https://nordan.daynal.org/wiki/index.php?title=English#ca._1100-1500_.09THE_MIDDLE_ENGLISH_PERIOD Middle English], to [[perceive]], pay heed, from Anglo-French & [[Latin]]; Anglo-French ''advertir'', from Latin ''advertere'', from ''ad''- + ''vertere'' to turn | | ''Advert'' - [https://nordan.daynal.org/wiki/index.php?title=English#ca._1100-1500_.09THE_MIDDLE_ENGLISH_PERIOD Middle English], to [[perceive]], pay heed, from Anglo-French & [[Latin]]; Anglo-French ''advertir'', from Latin ''advertere'', from ''ad''- + ''vertere'' to turn |
− | *[http://en.wikipedia.org/wiki/15th_century 15th Century] - (''advert''). | + | *[https://en.wikipedia.org/wiki/15th_century 15th Century] - (''advert''). |
− | *[http://en.wikipedia.org/wiki/15th_century 18th Century] - (''advertising'') | + | *[https://en.wikipedia.org/wiki/15th_century 18th Century] - (''advertising'') |
| ==Definitions== | | ==Definitions== |
| :''Advert'' | | :''Advert'' |
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| In [[Latin]], ad vertere means "to turn toward." The [[purpose]] of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various [[traditional]] [[media]]; including [[mass media]] such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. | | In [[Latin]], ad vertere means "to turn toward." The [[purpose]] of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various [[traditional]] [[media]]; including [[mass media]] such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. |
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− | Commercial advertisers often seek to generate increased [[consumption]] of their products or services through "branding," which involves associating a product name or image with certain [[qualities]] in the [[minds]] of consumers. Non-commercial advertisers who spend [[money]] to advertise items other than a consumer product or service include [[political]] parties, interest groups, religious [[organizations]] and [[governmental]] agencies. [http://en.wikipedia.org/wiki/Nonprofit_organizations Nonprofit organizations] may rely on free modes of persuasion, such as a public service announcement (PSA). | + | Commercial advertisers often seek to generate increased [[consumption]] of their products or services through "branding," which involves associating a product name or image with certain [[qualities]] in the [[minds]] of consumers. Non-commercial advertisers who spend [[money]] to advertise items other than a consumer product or service include [[political]] parties, interest groups, religious [[organizations]] and [[governmental]] agencies. [https://en.wikipedia.org/wiki/Nonprofit_organizations Nonprofit organizations] may rely on free modes of persuasion, such as a public service announcement (PSA). |
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− | Modern advertising was created with the innovative [[techniques]] introduced with [http://en.wikipedia.org/wiki/Tobacco_advertising tobacco advertising] in the 1920s, most significantly with the campaigns of [http://en.wikipedia.org/wiki/Edward_Bernays Edward Bernays], which is often considered the founder of [[modern]], [http://en.wikipedia.org/wiki/Madison_Avenue Madison Avenue] advertising. | + | Modern advertising was created with the innovative [[techniques]] introduced with [https://en.wikipedia.org/wiki/Tobacco_advertising tobacco advertising] in the 1920s, most significantly with the campaigns of [https://en.wikipedia.org/wiki/Edward_Bernays Edward Bernays], which is often considered the founder of [[modern]], [https://en.wikipedia.org/wiki/Madison_Avenue Madison Avenue] advertising. |
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| [[Category: Economics]] | | [[Category: Economics]] |