Changes

There have been numerous attempts to improve brainstorming or replace it with more effective variations of the basic technique. Although traditional brainstorming may not increase the productivity of [[groups]], it may still provide benefits, such as enhancing the enjoyment of group work and improving morale. It may also serve as a useful exercise for team building.

There have been numerous attempts to improve brainstorming or replace it with more effective variations of the basic technique. Although traditional brainstorming may not increase the productivity of [[groups]], it may still provide benefits, such as enhancing the enjoyment of group work and improving morale. It may also serve as a useful exercise for team building.

Use of the term "brainstorming" has been criticized on the grounds that it is politically incorrect and offensive to people with epilepsy.[http://www.guardian.co.uk/politics/2005/jun/26/uk.politicalnews] However, a 2005 survey by the UK charity [[National Society for Epilepsy]] found that 93 per cent of people with the condition surveyed do not find the word offensive.[http://www.epilepsynse.org.uk/pages/whatsnew/pr/show_pr.cfm?id=271 Epilepsy NSE]

Use of the term "brainstorming" has been criticized on the grounds that it is politically incorrect and offensive to people with epilepsy.[http://www.guardian.co.uk/politics/2005/jun/26/uk.politicalnews] However, a 2005 survey by the UK charity National Society for Epilepsy found that 93 per cent of people with the condition surveyed do not find the word offensive.[http://www.epilepsynse.org.uk/pages/whatsnew/pr/show_pr.cfm?id=271 Epilepsy NSE]

==Approach==

==Approach==