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Created page with 'File:lighterstill.jpg ==Origin== spoke, past participle of speak v., on analogy of craftsman *[http://en.wikipedia.org/wiki/16th_century 1537] ==Definitions== *1: a....'
[[File:lighterstill.jpg]]
==Origin==
spoke, past participle of [[speak]] v., on [[analogy]] of craftsman
*[http://en.wikipedia.org/wiki/16th_century 1537]
==Definitions==
*1: a. One who [[speaks]] for or on behalf of another or others; esp. in later use, one who is [[chosen]] or deputed to [[voice]] the [[opinions]] or [[represent]] the views of a [[body]], party, etc.; a mouthpiece.
:b. The chief [[representative]] or exponent of a [[movement]], period
*2: a. The speaker or chairman of a [[legislative]] or [[administrative]] body
:b. A [[public]] [[Rhetoric|speaker]], esp. one who [[formally]] addresses a deliberative or legislative assembly.
==Description==
A '''spokesperson''' or spokesman or spokeswoman is someone [[engaged]] or elected to [[speak]] on behalf of others.
In the present [[media]]-sensitive world, many [[organizations]] are increasingly likely to employ [[professionals]] who have received [[formal]] [[training]] in [http://en.wikipedia.org/wiki/Journalism journalism], communications, [http://en.wikipedia.org/wiki/Public_relations public relations] and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate [[channels]] to maximize the impact of favorable [[messages]], and to minimize the impact of unfavorable messages. [[Popular]] local and national sports stars (such as Michael Jordan or Bob Uecker) are often chosen as spokesmen for commercial advertising.
The term "spokesperson" is [http://en.wikipedia.org/wiki/Gender-neutral_language gender-neutral language] which uses a gender-neutral job title.
==Responsibilities==
Unlike an [[individual]] giving a [[personal]] testimonial, it is the job of a spokesperson to faithfully [[represent]] and advocate for the [[organization]]'s positions, even when these [[conflict]] with his or her own [[opinion]]. Lots of celebrities have done some work as spokespeople. As a result, spokespersons are generally selected from [[experienced]], long-time employees or other people who are known to [[support]] the [[organization]]'s goals.
==Identity==
A corporation may be represented in [[public]] by its [[chief executive officer]], chairman or president, chief financial officer, [[counsel]] or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be [[delegated]] to the corporate communications or investor relations departments (or equivalents), who will act as spokesmen.
In the [http://en.wikipedia.org/wiki/Particle_Physics particle physics] community, large [[collaborations]] of physicists elect one (or two) spokesperson(s) as [[leader]](s) of the collaboration. The spokesperson in such cases is the lead [[scientist]] of the collaboration, not a public speaker. Each [[collaboration]] chooses the roles and [[responsibilities]] of the spokesperson for internal [[purposes]], but typically spokespersons also have defined roles for [[liaising]] with the host [[laboratory]] and/or funding agencies.
[[Category: General Reference]]
[[Category: Languages and Literature]]
==Origin==
spoke, past participle of [[speak]] v., on [[analogy]] of craftsman
*[http://en.wikipedia.org/wiki/16th_century 1537]
==Definitions==
*1: a. One who [[speaks]] for or on behalf of another or others; esp. in later use, one who is [[chosen]] or deputed to [[voice]] the [[opinions]] or [[represent]] the views of a [[body]], party, etc.; a mouthpiece.
:b. The chief [[representative]] or exponent of a [[movement]], period
*2: a. The speaker or chairman of a [[legislative]] or [[administrative]] body
:b. A [[public]] [[Rhetoric|speaker]], esp. one who [[formally]] addresses a deliberative or legislative assembly.
==Description==
A '''spokesperson''' or spokesman or spokeswoman is someone [[engaged]] or elected to [[speak]] on behalf of others.
In the present [[media]]-sensitive world, many [[organizations]] are increasingly likely to employ [[professionals]] who have received [[formal]] [[training]] in [http://en.wikipedia.org/wiki/Journalism journalism], communications, [http://en.wikipedia.org/wiki/Public_relations public relations] and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate [[channels]] to maximize the impact of favorable [[messages]], and to minimize the impact of unfavorable messages. [[Popular]] local and national sports stars (such as Michael Jordan or Bob Uecker) are often chosen as spokesmen for commercial advertising.
The term "spokesperson" is [http://en.wikipedia.org/wiki/Gender-neutral_language gender-neutral language] which uses a gender-neutral job title.
==Responsibilities==
Unlike an [[individual]] giving a [[personal]] testimonial, it is the job of a spokesperson to faithfully [[represent]] and advocate for the [[organization]]'s positions, even when these [[conflict]] with his or her own [[opinion]]. Lots of celebrities have done some work as spokespeople. As a result, spokespersons are generally selected from [[experienced]], long-time employees or other people who are known to [[support]] the [[organization]]'s goals.
==Identity==
A corporation may be represented in [[public]] by its [[chief executive officer]], chairman or president, chief financial officer, [[counsel]] or external legal advisor. In addition, on a day-to-day level and for more routine announcements, the job may be [[delegated]] to the corporate communications or investor relations departments (or equivalents), who will act as spokesmen.
In the [http://en.wikipedia.org/wiki/Particle_Physics particle physics] community, large [[collaborations]] of physicists elect one (or two) spokesperson(s) as [[leader]](s) of the collaboration. The spokesperson in such cases is the lead [[scientist]] of the collaboration, not a public speaker. Each [[collaboration]] chooses the roles and [[responsibilities]] of the spokesperson for internal [[purposes]], but typically spokespersons also have defined roles for [[liaising]] with the host [[laboratory]] and/or funding agencies.
[[Category: General Reference]]
[[Category: Languages and Literature]]