Insight

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  1. A sight or view of the interior of anything; a deep inspection or view; introspection; frequently used with into.
  2. Power of acute observation and deduction; penetration; discernment; perception.
  3. In Marketing: Knowledge (usually derived from consumer understanding) that a company applies in order to make a product or brand perform better and be more appealing to customers.

For lessons on the topic of Insight, follow this link.