- Date: circa 1741
- 1 : A person viewed as the embodiment of some quality or feeling; representation in or as a person; personification.
- 2 : to make personal or individual; specifically : to mark as the property of a particular person <personalized stationery>
Mass personalization is defined as custom tailoring by a company in accordance with its end users tastes and preferences. The main difference between mass customization and mass personalization is that customization is the ability for a company to give its customers an opportunity to create and choose product to certain specifications, but does have limits.