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==Origin==
''Advert'' - [http://nordan.daynal.org/wiki/index.php?title=English#ca._1100-1500_.09THE_MIDDLE_ENGLISH_PERIOD Middle English], to [[perceive]], pay heed, from Anglo-French & [[Latin]]; Anglo-French ''advertir'', from Latin ''advertere'', from ''ad''- + ''vertere'' to turn
*[http://en.wikipedia.org/wiki/15th_century 15th Century] - (''advert'').
*[http://en.wikipedia.org/wiki/15th_century 18th Century] - (''advertising'')
==Definitions==
:''Advert''
*1: to turn the [[mind]] or [[attention]] —used with to <adverted to the speaker>
*2: to call attention in the course of [[speaking]] or [[writing]] : make [[reference]] —used with to <adverted to foreign-language sources>
:''Advertising''
*1: the [[action]] of calling something to the attention of the [[public]] especially by paid announcements
*2: the [[business]] of preparing advertisements for publication or [[broadcast]]
==Description==
'''Advertising''' or advertizing in business is a form of marketing [[communication]] used to [[encourage]], persuade, or [[manipulate]] an [[audience]] (viewers, [[readers]] or listeners; sometimes a specific group) to take or continue to take some [[action]]. Most commonly, the [[desired]] result is to drive consumer [[behavior]] with respect to a commercial offering, although [[political]] and [[ideological]] advertising is also common. This type of work belongs to a category called affective labor.
In [[Latin]], ad vertere means "to turn toward." The [[purpose]] of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various [[traditional]] [[media]]; including [[mass media]] such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased [[consumption]] of their products or services through "branding," which involves associating a product name or image with certain [[qualities]] in the [[minds]] of consumers. Non-commercial advertisers who spend [[money]] to advertise items other than a consumer product or service include [[political]] parties, interest groups, religious [[organizations]] and [[governmental]] agencies. [http://en.wikipedia.org/wiki/Nonprofit_organizations Nonprofit organizations] may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative [[techniques]] introduced with [http://en.wikipedia.org/wiki/Tobacco_advertising tobacco advertising] in the 1920s, most significantly with the campaigns of [http://en.wikipedia.org/wiki/Edward_Bernays Edward Bernays], which is often considered the founder of [[modern]], [http://en.wikipedia.org/wiki/Madison_Avenue Madison Avenue] advertising.
[[Category: Economics]]
==Origin==
''Advert'' - [http://nordan.daynal.org/wiki/index.php?title=English#ca._1100-1500_.09THE_MIDDLE_ENGLISH_PERIOD Middle English], to [[perceive]], pay heed, from Anglo-French & [[Latin]]; Anglo-French ''advertir'', from Latin ''advertere'', from ''ad''- + ''vertere'' to turn
*[http://en.wikipedia.org/wiki/15th_century 15th Century] - (''advert'').
*[http://en.wikipedia.org/wiki/15th_century 18th Century] - (''advertising'')
==Definitions==
:''Advert''
*1: to turn the [[mind]] or [[attention]] —used with to <adverted to the speaker>
*2: to call attention in the course of [[speaking]] or [[writing]] : make [[reference]] —used with to <adverted to foreign-language sources>
:''Advertising''
*1: the [[action]] of calling something to the attention of the [[public]] especially by paid announcements
*2: the [[business]] of preparing advertisements for publication or [[broadcast]]
==Description==
'''Advertising''' or advertizing in business is a form of marketing [[communication]] used to [[encourage]], persuade, or [[manipulate]] an [[audience]] (viewers, [[readers]] or listeners; sometimes a specific group) to take or continue to take some [[action]]. Most commonly, the [[desired]] result is to drive consumer [[behavior]] with respect to a commercial offering, although [[political]] and [[ideological]] advertising is also common. This type of work belongs to a category called affective labor.
In [[Latin]], ad vertere means "to turn toward." The [[purpose]] of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various [[traditional]] [[media]]; including [[mass media]] such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.
Commercial advertisers often seek to generate increased [[consumption]] of their products or services through "branding," which involves associating a product name or image with certain [[qualities]] in the [[minds]] of consumers. Non-commercial advertisers who spend [[money]] to advertise items other than a consumer product or service include [[political]] parties, interest groups, religious [[organizations]] and [[governmental]] agencies. [http://en.wikipedia.org/wiki/Nonprofit_organizations Nonprofit organizations] may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising was created with the innovative [[techniques]] introduced with [http://en.wikipedia.org/wiki/Tobacco_advertising tobacco advertising] in the 1920s, most significantly with the campaigns of [http://en.wikipedia.org/wiki/Edward_Bernays Edward Bernays], which is often considered the founder of [[modern]], [http://en.wikipedia.org/wiki/Madison_Avenue Madison Avenue] advertising.
[[Category: Economics]]
