Study of populations is almost always governed by the laws of [[probability]], and the conclusions of the studies may thus not always be applicable to some individuals. This odd factor may be reduced by statistical means, but such a generalization may be too vague to imply anything. Demography is used extensively in marketing, which relates to economic units, such as retailers, to potential customers. | Study of populations is almost always governed by the laws of [[probability]], and the conclusions of the studies may thus not always be applicable to some individuals. This odd factor may be reduced by statistical means, but such a generalization may be too vague to imply anything. Demography is used extensively in marketing, which relates to economic units, such as retailers, to potential customers. |