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'''Reputation''' is the opinion (more technically, a social [[evaluation]]) of the [[public]] toward a [[person]], a [[group]] of people, or an organization. It is an important factor in many fields, such as [[education]], [[finance|business]], online communities or social [[status]].Reputation can be considered as a component of the [[identity]] as defined by others.

'''Reputation''' is the opinion (more technically, a social [[Self Evaluation|evaluation]]) of the [[public]] toward a [[person]], a [[group]] of people, or an organization. It is an important factor in many fields, such as [[education]], [[finance|business]], online communities or social [[status]].Reputation can be considered as a component of the [[identity]] as defined by others.

Reputation is known to be a ubiquitous, [[spontaneous]] and highly efficient [[mechanism]] of social control in [[natural]] [[societies]]. It is a subject of [[study]] in social, management and [[technological]] [[sciences]]. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and [[communities]]. Furthermore, reputation [[acts]] on different levels of [[agency]], [[individual]] and supra-individual. At the supra-individual level, it concerns [[groups]], communities, [[collectives]] and abstract social entities (such as firms, corporations, organizations, countries, [[cultures]] and even [[civilizations]]). It affects [[phenomena]] of different scale, from everyday life to [[relationships]] between [[nation]]s. Reputation is a fundamental instrument of social [[order]], based upon distributed, [[spontaneous]] social control.

Reputation is known to be a ubiquitous, [[spontaneous]] and highly efficient [[mechanism]] of social control in [[natural]] [[societies]]. It is a subject of [[study]] in social, management and [[technological]] [[sciences]]. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and [[communities]]. Furthermore, reputation [[acts]] on different levels of [[agency]], [[individual]] and supra-individual. At the supra-individual level, it concerns [[groups]], communities, [[collectives]] and abstract social entities (such as firms, corporations, organizations, countries, [[cultures]] and even [[civilizations]]). It affects [[phenomena]] of different scale, from everyday life to [[relationships]] between [[nation]]s. Reputation is a fundamental instrument of social [[order]], based upon distributed, [[spontaneous]] social control.

==Quote==

==Quote==

Concern over reputation is sometimes considered a [[human]] fault, exaggerated in importance due to the fragile [[nature]] of the human [[ego]]. [[William Shakespeare]] provides the following [[insight]] from [http://en.wikipedia.org/wiki/Othello Othello]:

Concern over reputation is sometimes considered a [[human]] fault, exaggerated in importance due to the fragile [[nature]] of the human [[ego]]. [http://en.wikipedia.org/wiki/William_shakespeare William Shakespeare] provides the following [[insight]] from [http://en.wikipedia.org/wiki/Othello Othello]:

<blockquote>[http://en.wikipedia.org/wiki/Cassio Cassio]: Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself, and what remains is bestial. My reputation, Iago, my reputation!</blockquote>

<blockquote>[http://en.wikipedia.org/wiki/Cassio Cassio]: Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself, and what remains is bestial. My reputation, Iago, my reputation!</blockquote>