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'''Social influence''' occurs when an [[individual]]'s [[thoughts]] or [[actions]] are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, [[leadership]], persuasion, sales, and marketing. Harvard psychologist, Herbert Kelman identified three broad varieties of social influence.[1]

'''Social influence''' occurs when an [[individual]]'s [[thoughts]] or [[actions]] are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, [[leadership]], persuasion, sales, and marketing. Harvard psychologist, Herbert Kelman identified three broad varieties of social influence.[1]

*3. [http://en.wikipedia.org/wiki/Internalization Internalization] is when people accept a [[belief]] or [[behavior]] and agree both [[public]]ly and [[privately]].

*3. [http://en.wikipedia.org/wiki/Internalization Internalization] is when people accept a [[belief]] or [[behavior]] and agree both [[public]]ly and [[privately]].

Morton Deutsch and Harold Gerard described two [[psychological]] needs that lead humans to conform to the [[expectations]] of others. These include our need to be right ([[information]]al social influence), and our need to be liked (normative social influence).[2] Informational influence is an influence to accept information from another as [[evidence]] about [[reality]]. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's [[typology]], normative influence leads to [[public]] compliance, whereas informational influence leads to [[private]] acceptance.

Morton Deutsch and Harold Gerard described two [[psychological]] needs that lead humans to conform to the [[expectations]] of others. These include our need to be right ([[information]]al social influence), and our need to be liked (normative social influence).[2] Informational influence is an influence to accept information from another as [[evidence]] about [[reality]]. Informational influence comes into play when people are uncertain, either because stimuli are intrinsically ambiguous or because there is social disagreement. Normative influence is an influence to conform to the positive expectations of others. In terms of Kelman's [[typology]], normative influence leads to [[public]] compliance, whereas informational influence leads to [[private]] acceptance.

==Factors==

==Factors==