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==Etymology==
[[Latin]] disseminatus, past participle of disseminare, from dis- + seminare to sow, from semin-, semen seed — more at semen
*Date: [http://www.wikipedia.org/wiki/16th_Century 1566]
==Definitions==
*1 : to spread abroad as though sowing seed <disseminate [[ideas]]>
*2 : to disperse throughout
==Description==
To disseminate, in terms of the field of [[communication]], it means to [[broadcast]] a message to the [[public]] without direct [[feedback]] from the [[audience]]. Dissemination takes on the [[theory]] of the [[traditional]] view of communication, which involves a sender and receiver. The traditional communication [[view]] point is broken down into a sender sending [[information]], and receiver collecting the information processing it and sending information back, like a telephone line.

With '''dissemination''', only half of this [[communication]] [[model]] [[theory]] is applied. The message carrier sends out information, not to one [[individual]], but many in a broadcasting [[system]]. An example of this transmission of information is in fields of advertising, [[public]] [[announcements]], and speeches. Another way to look at dissemination is that of which it derives from the [[Latin]] [[root]]s, the scattering of [[seed]]s. These seeds are [[metaphors]] for [[voice]] or [[words]]. To spread voice, words, and [[opinion]] to an [[audience]]. Dissemination can be [[powerful]] when adding [[rhetoric]] or other forms of persuasiveness to the [[speech]].

[[Category: General Reference]]
[[Category: Languages and Literature]]