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[[File:lighterstill.jpg]][[File:Endorsement.jpg |right|frame]]
[[File:lighterstill.jpg]][[File:Endorsement.jpg |right|frame]]
*[http://en.wikipedia.org/wiki/16th_century 1547]
*[https://en.wikipedia.org/wiki/16th_century 1547]
==Definitions==
==Definitions==
*1: the [[act]] or [[process]] of endorsing
*1: the [[act]] or [[process]] of endorsing
Advertisers have attempted to quantify and qualify the use of [[celebrities]] in their marketing campaigns by [[evaluating]] their [[awareness]], [[appeal]], and relevance to a brand's image and the celebrity's [[influence]] on consumer buying [[behavior]].
Advertisers have attempted to quantify and qualify the use of [[celebrities]] in their marketing campaigns by [[evaluating]] their [[awareness]], [[appeal]], and relevance to a brand's image and the celebrity's [[influence]] on consumer buying [[behavior]].
Social media such as [http://en.wikipedia.org/wiki/Twitter Twitter] have become increasingly [[popular]] mediums for celebrities to endorse brands and influence purchasing behavior. According to Bloomberg News, social-media-ad spending is expected to reach a total of $4.8 billion at the end of 2012 and $9.8 billion by 2016. Advertising and marketing companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest gets paid to promote Ford products.[2] Companies that pay celebs to tweet for them subscribe to the [http://en.wikipedia.org/wiki/Malcolm_Gladwell Malcolm Gladwell] theory of influence.[http://en.wikipedia.org/wiki/Testimonial]
Social media such as [https://en.wikipedia.org/wiki/Twitter Twitter] have become increasingly [[popular]] mediums for celebrities to endorse brands and influence purchasing behavior. According to Bloomberg News, social-media-ad spending is expected to reach a total of $4.8 billion at the end of 2012 and $9.8 billion by 2016. Advertising and marketing companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest gets paid to promote Ford products.[2] Companies that pay celebs to tweet for them subscribe to the [https://en.wikipedia.org/wiki/Malcolm_Gladwell Malcolm Gladwell] theory of influence.[https://en.wikipedia.org/wiki/Testimonial]
[[Category: Political Science]]
[[Category: Political Science]]
[[Category: Sociology]]
[[Category: Sociology]]