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*[http://en.wikipedia.org/wiki/16th_century 1547]
==Definitions==
*1: the [[act]] or [[process]] of endorsing
*2a : A [[signature]] on a negotiable instrument (such as a cheque), indicating a person's [[intent]] to underwrite the instrument
:b : a provision added to an insurance [[contract]] altering its scope or application
*3: [[sanction]], approval <went ahead without the endorsement of his boss>
*4: [[money]] earned from a product recommendation <made millions in salary and endorsements>
==Description==
Political '''endorsement''' is the [[action]] of publicly [[declaring]] one's personal or group's [[support]] of a [[candidate]] for elected office. In a multiparty system, where one considers that it does not have enough support to win power, just prior to the [[election]], the official [[representative]] of that party may give an official endorsement for a party that they consider more likely to be a contender. In Australian electoral law electoral endorsement is a specific term and a candidate can only be endorsed by a registered party.
Advertisers have attempted to quantify and qualify the use of [[celebrities]] in their marketing campaigns by [[evaluating]] their [[awareness]], [[appeal]], and relevance to a brand's image and the celebrity's [[influence]] on consumer buying [[behavior]].
Social media such as [http://en.wikipedia.org/wiki/Twitter Twitter] have become increasingly [[popular]] mediums for celebrities to endorse brands and influence purchasing behavior. According to Bloomberg News, social-media-ad spending is expected to reach a total of $4.8 billion at the end of 2012 and $9.8 billion by 2016. Advertising and marketing companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest gets paid to promote Ford products.[2] Companies that pay celebs to tweet for them subscribe to the [http://en.wikipedia.org/wiki/Malcolm_Gladwell Malcolm Gladwell] theory of influence.[http://en.wikipedia.org/wiki/Testimonial]
[[Category: Political Science]]
[[Category: Sociology]]
*[http://en.wikipedia.org/wiki/16th_century 1547]
==Definitions==
*1: the [[act]] or [[process]] of endorsing
*2a : A [[signature]] on a negotiable instrument (such as a cheque), indicating a person's [[intent]] to underwrite the instrument
:b : a provision added to an insurance [[contract]] altering its scope or application
*3: [[sanction]], approval <went ahead without the endorsement of his boss>
*4: [[money]] earned from a product recommendation <made millions in salary and endorsements>
==Description==
Political '''endorsement''' is the [[action]] of publicly [[declaring]] one's personal or group's [[support]] of a [[candidate]] for elected office. In a multiparty system, where one considers that it does not have enough support to win power, just prior to the [[election]], the official [[representative]] of that party may give an official endorsement for a party that they consider more likely to be a contender. In Australian electoral law electoral endorsement is a specific term and a candidate can only be endorsed by a registered party.
Advertisers have attempted to quantify and qualify the use of [[celebrities]] in their marketing campaigns by [[evaluating]] their [[awareness]], [[appeal]], and relevance to a brand's image and the celebrity's [[influence]] on consumer buying [[behavior]].
Social media such as [http://en.wikipedia.org/wiki/Twitter Twitter] have become increasingly [[popular]] mediums for celebrities to endorse brands and influence purchasing behavior. According to Bloomberg News, social-media-ad spending is expected to reach a total of $4.8 billion at the end of 2012 and $9.8 billion by 2016. Advertising and marketing companies sponsor celebrities to tweet and influence thousands (sometimes millions) of their followers to buy brand products. For example, Ryan Seacrest gets paid to promote Ford products.[2] Companies that pay celebs to tweet for them subscribe to the [http://en.wikipedia.org/wiki/Malcolm_Gladwell Malcolm Gladwell] theory of influence.[http://en.wikipedia.org/wiki/Testimonial]
[[Category: Political Science]]
[[Category: Sociology]]
