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| Reputation is known to be a ubiquitous, [[spontaneous]] and highly efficient [[mechanism]] of social control in [[natural]] [[societies]]. It is a subject of [[study]] in social, management and [[technological]] [[sciences]]. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and [[communities]]. Furthermore, reputation [[acts]] on different levels of [[agency]], [[individual]] and supra-individual. At the supra-individual level, it concerns [[groups]], communities, [[collectives]] and abstract social entities (such as firms, corporations, organizations, countries, [[cultures]] and even [[civilizations]]). It affects [[phenomena]] of different scale, from everyday life to [[relationships]] between [[nation]]s. Reputation is a fundamental instrument of social [[order]], based upon distributed, [[spontaneous]] social control. | | Reputation is known to be a ubiquitous, [[spontaneous]] and highly efficient [[mechanism]] of social control in [[natural]] [[societies]]. It is a subject of [[study]] in social, management and [[technological]] [[sciences]]. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and [[communities]]. Furthermore, reputation [[acts]] on different levels of [[agency]], [[individual]] and supra-individual. At the supra-individual level, it concerns [[groups]], communities, [[collectives]] and abstract social entities (such as firms, corporations, organizations, countries, [[cultures]] and even [[civilizations]]). It affects [[phenomena]] of different scale, from everyday life to [[relationships]] between [[nation]]s. Reputation is a fundamental instrument of social [[order]], based upon distributed, [[spontaneous]] social control. |
| ==Quote== | | ==Quote== |
− | Concern over reputation is sometimes considered a [[human]] fault, exaggerated in importance due to the fragile [[nature]] of the human [[ego]]. [http://en.wikipedia.org/wiki/William_shakespeare William Shakespeare] provides the following [[insight]] from [http://en.wikipedia.org/wiki/Othello Othello]: | + | Concern over reputation is sometimes considered a [[human]] fault, exaggerated in importance due to the fragile [[nature]] of the human [[ego]]. [https://en.wikipedia.org/wiki/William_shakespeare William Shakespeare] provides the following [[insight]] from [https://en.wikipedia.org/wiki/Othello Othello]: |
− | <blockquote>[http://en.wikipedia.org/wiki/Cassio Cassio]: Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself, and what remains is bestial. My reputation, Iago, my reputation!</blockquote> | + | <blockquote>[https://en.wikipedia.org/wiki/Cassio Cassio]: Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself, and what remains is bestial. My reputation, Iago, my reputation!</blockquote> |
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− | [http://en.wikipedia.org/wiki/Iago Iago]: As I am an [[honest]] man, I [[thought]] you had received some [[bodily]] wound; there is more offence in that than in reputation. Reputation is an idle and most false imposition; oft got without merit, and lost without deserving: you have lost no reputation at all, unless you repute yourself such a loser. | + | [https://en.wikipedia.org/wiki/Iago Iago]: As I am an [[honest]] man, I [[thought]] you had received some [[bodily]] wound; there is more offence in that than in reputation. Reputation is an idle and most false imposition; oft got without merit, and lost without deserving: you have lost no reputation at all, unless you repute yourself such a loser. |
− | -Shakespeare, Othello, the Moor of [http://en.wikipedia.org/wiki/Venice Venice] Act II. Scene III, 225-226. | + | -Shakespeare, Othello, the Moor of [https://en.wikipedia.org/wiki/Venice Venice] Act II. Scene III, 225-226. |
| ==Further reading== | | ==Further reading== |
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| * Burkhardt, R. (2007). Reputation Management in Small and Medium-sized Enterprises, ISBN 978-3836658256 | | * Burkhardt, R. (2007). Reputation Management in Small and Medium-sized Enterprises, ISBN 978-3836658256 |
| * Fombrun, C. (1996). Reputation. Realizing Value from the Corporate Image, ISBN 978-0875846330 | | * Fombrun, C. (1996). Reputation. Realizing Value from the Corporate Image, ISBN 978-0875846330 |
− | * Gaines-Ross, L. (2008). Corporate Reputation: 12 Steps to Recovering and Safeguarding Reputation. [http://corporatereputation12steps.com] | + | * Gaines-Ross, L. (2008). Corporate Reputation: 12 Steps to Recovering and Safeguarding Reputation. [https://corporatereputation12steps.com] |
| * Jackson, K.T. (2004). Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line, ISBN 0-19-516138-6 | | * Jackson, K.T. (2004). Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line, ISBN 0-19-516138-6 |
− | * McElreath, R. (2003). Reputation and the evolution of conflict. ''Journal of Theoretical Biology, 220(3)'':345-357. [http://arbeit.ucdavis.edu/mcelreath/files/mcelreath%20JTB%202003.pdf Full text] | + | * McElreath, R. (2003). Reputation and the evolution of conflict. ''Journal of Theoretical Biology, 220(3)'':345-357. [https://arbeit.ucdavis.edu/mcelreath/files/mcelreath%20JTB%202003.pdf Full text] |
| * Money K, Hillenbrand C. (2006). Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management 32 (1): 1–12. www.braybrooke.co.uk/jgm/jgmsample.pdf | | * Money K, Hillenbrand C. (2006). Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management 32 (1): 1–12. www.braybrooke.co.uk/jgm/jgmsample.pdf |
| ==External links== | | ==External links== |
− | * [http://freehaven.net/~arma/jean.html Reputation by Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson] | + | * [https://freehaven.net/~arma/jean.html Reputation by Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson] |
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| [[Category: General Reference]] | | [[Category: General Reference]] |
| [[Category: Sociology]] | | [[Category: Sociology]] |