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Created page with 'File:lighterstill.jpgright|frame ==Origin== Latin, from Greek, exposition, emphasis, from emphainein to indicate, from en- + ph...'
[[File:lighterstill.jpg]][[File:Emphasis_zeppelin_claire.jpg|right|frame]]

==Origin==
[[Latin]], from [[Greek]], exposition, emphasis, from emphainein to indicate, from en- + phainein to show
*[http://en.wikipedia.org/wiki/16th_century 1573]
==Definitions==
*1a : [[force]] or [[intensity]] of [[expression]] that gives impressiveness or importance to something
:b : a particular prominence given in [[reading]] or [[speaking]] to one or more [[words]] or syllables
*2: special [[consideration]] of or stress or insistence on something
==Description==
In [[typography]], '''emphasis''' is the exaggeration of [[words]] in a [[text]] with a [[font]] in a [[different]] style from the rest of the [[text]]—to emphasize them.

The [[human]] eye is very [[receptive]] to [[differences]] in brightness within a text body. One can therefore differentiate between [[types]] of emphasis according to whether the emphasis [[changes]] the “blackness” of [[text]].

A means of emphasis that does not have much [[effect]] on “blackness” is the use of [http://en.wikipedia.org/wiki/Italic_type ''italics''], where the [[text]] is written in a script style, or the use of [http://en.wikipedia.org/wiki/Oblique_type oblique], where the vertical [[orientation]] of all [[letters]] is slanted to the left or right. With one or the other of these [[techniques]] (usually only one is available for any typeface), [[words]] can be highlighted without making them stand out much from the rest of the text (inconspicuous stressing). [[Traditionally]], this is used for marking passages that have a [[different]] [[context]], such as words from foreign [[languages]], [[book]] titles, and the like.

By [[contrast]], '''boldface''' makes text darker than the [[surround]]ing [[text]]. With this [[technique]], the emphasized text strongly stands out from the rest; it should therefore be used to highlight certain keywords that are important to the subject of the text, for easy visual scanning of text. For example, printed dictionaries often use boldface for their keywords, and the [[names]] of articles can [[convention]]ally be marked in bold.

If the text body is typeset in a [http://en.wikipedia.org/wiki/Serif serif] typeface, it is also possible to highlight [[words]] by setting them in a [http://en.wikipedia.org/wiki/Sans_serif sans serif] face; this practice is somewhat archaic.

[http://en.wikipedia.org/wiki/Small_caps Small capitals] are also used for emphasis, especially for the first line of a section, sometimes accompanied by or instead of a [http://en.wikipedia.org/wiki/Drop_cap drop cap].

In [http://en.wikipedia.org/wiki/Cyrillic Cyrillic] and [http://en.wikipedia.org/wiki/Blackletter blackletter] [[typography]], it used to be common to emphasize [[words]] using letterspaced type. This [[practice]] for Cyrillic has become obsolete with the availability of Cyrillic italic and small capital fonts (Bringhurst version 3.0, p 32).

The above-mentioned [[methods]] of emphasis fall under the general [[technique]] of emphasis through a change of font.[http://en.wikipedia.org/wiki/Emphasis_%28typography%29]

[[Category: Languages and Literature]]

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