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Reputation is known to be a ubiquitous, [[spontaneous]] and highly efficient [[mechanism]] of social control in [[natural]] [[societies]]. It is a subject of [[study]] in social, management and [[technological]] [[sciences]]. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and [[communities]]. Furthermore, reputation [[acts]] on different levels of [[agency]], [[individual]] and supra-individual. At the supra-individual level, it concerns [[groups]], communities, [[collectives]] and abstract social entities (such as firms, corporations, organizations, countries, [[cultures]] and even [[civilizations]]). It affects [[phenomena]] of different scale, from everyday life to [[relationships]] between [[nation]]s. Reputation is a fundamental instrument of social [[order]], based upon distributed, [[spontaneous]] social control.

Reputation is known to be a ubiquitous, [[spontaneous]] and highly efficient [[mechanism]] of social control in [[natural]] [[societies]]. It is a subject of [[study]] in social, management and [[technological]] [[sciences]]. Its influence ranges from competitive settings, like markets, to cooperative ones, like firms, organisations, institutions and [[communities]]. Furthermore, reputation [[acts]] on different levels of [[agency]], [[individual]] and supra-individual. At the supra-individual level, it concerns [[groups]], communities, [[collectives]] and abstract social entities (such as firms, corporations, organizations, countries, [[cultures]] and even [[civilizations]]). It affects [[phenomena]] of different scale, from everyday life to [[relationships]] between [[nation]]s. Reputation is a fundamental instrument of social [[order]], based upon distributed, [[spontaneous]] social control.

==Quote==

==Quote==

Concern over reputation is sometimes considered a [[human]] fault, exaggerated in importance due to the fragile [[nature]] of the human [[ego]]. [http://en.wikipedia.org/wiki/William_shakespeare William Shakespeare] provides the following [[insight]] from [http://en.wikipedia.org/wiki/Othello Othello]:

Concern over reputation is sometimes considered a [[human]] fault, exaggerated in importance due to the fragile [[nature]] of the human [[ego]]. [https://en.wikipedia.org/wiki/William_shakespeare William Shakespeare] provides the following [[insight]] from [https://en.wikipedia.org/wiki/Othello Othello]:

<blockquote>[http://en.wikipedia.org/wiki/Cassio Cassio]: Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself, and what remains is bestial. My reputation, Iago, my reputation!</blockquote>

<blockquote>[https://en.wikipedia.org/wiki/Cassio Cassio]: Reputation, reputation, reputation! O! I have lost my reputation. I have lost the immortal part of myself, and what remains is bestial. My reputation, Iago, my reputation!</blockquote>

[http://en.wikipedia.org/wiki/Iago Iago]: As I am an [[honest]] man, I [[thought]] you had received some [[bodily]] wound; there is more offence in that than in reputation. Reputation is an idle and most false imposition; oft got without merit, and lost without deserving: you have lost no reputation at all, unless you repute yourself such a loser.

[https://en.wikipedia.org/wiki/Iago Iago]: As I am an [[honest]] man, I [[thought]] you had received some [[bodily]] wound; there is more offence in that than in reputation. Reputation is an idle and most false imposition; oft got without merit, and lost without deserving: you have lost no reputation at all, unless you repute yourself such a loser.

-Shakespeare, Othello, the Moor of [http://en.wikipedia.org/wiki/Venice Venice] Act II. Scene III, 225-226.

-Shakespeare, Othello, the Moor of [https://en.wikipedia.org/wiki/Venice Venice] Act II. Scene III, 225-226.

==Further reading==

==Further reading==

* Burkhardt, R. (2007). Reputation Management in Small and Medium-sized Enterprises, ISBN 978-3836658256

* Burkhardt, R. (2007). Reputation Management in Small and Medium-sized Enterprises, ISBN 978-3836658256

* Fombrun, C. (1996). Reputation. Realizing Value from the Corporate Image, ISBN 978-0875846330

* Fombrun, C. (1996). Reputation. Realizing Value from the Corporate Image, ISBN 978-0875846330

* Gaines-Ross, L. (2008). Corporate Reputation: 12 Steps to Recovering and Safeguarding Reputation. [http://corporatereputation12steps.com]

* Gaines-Ross, L. (2008). Corporate Reputation: 12 Steps to Recovering and Safeguarding Reputation. [https://corporatereputation12steps.com]

* Jackson, K.T. (2004). Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line, ISBN 0-19-516138-6

* Jackson, K.T. (2004). Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line, ISBN 0-19-516138-6

* McElreath, R. (2003). Reputation and the evolution of conflict. ''Journal of Theoretical Biology, 220(3)'':345-357. [http://arbeit.ucdavis.edu/mcelreath/files/mcelreath%20JTB%202003.pdf Full text]

* McElreath, R. (2003). Reputation and the evolution of conflict. ''Journal of Theoretical Biology, 220(3)'':345-357. [https://arbeit.ucdavis.edu/mcelreath/files/mcelreath%20JTB%202003.pdf Full text]

* Money K, Hillenbrand C. (2006). Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management 32 (1): 1–12. www.braybrooke.co.uk/jgm/jgmsample.pdf

* Money K, Hillenbrand C. (2006). Using reputation measurement to create value: an analysis and integration of existing measures. Journal of General Management 32 (1): 1–12. www.braybrooke.co.uk/jgm/jgmsample.pdf

==External links==

==External links==

* [http://freehaven.net/~arma/jean.html Reputation by Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson]

* [https://freehaven.net/~arma/jean.html Reputation by Roger Dingledine, Michael J Freedman, David Molnar, David Parkes, Paul Syverson]

[[Category: General Reference]]

[[Category: General Reference]]

[[Category: Sociology]]

[[Category: Sociology]]