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Although intuitively a simple phenomenon, it is in fact quite complex. It has been studied from the perspectives of [[behavioural psychology]], [[social psychology]], [[psychometrics]], [[cognitive science]], [[artificial intelligence]], [[philosophy]], [[history]], [[economics]], [[design research]], [[business]], and [[management]], among others. The studies have covered everyday creativity, exceptional creativity and even [[Artificial Creativity|artificial creativity]]. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. And unlike many phenomena in psychology, there is no standardized measurement technique.  
 
Although intuitively a simple phenomenon, it is in fact quite complex. It has been studied from the perspectives of [[behavioural psychology]], [[social psychology]], [[psychometrics]], [[cognitive science]], [[artificial intelligence]], [[philosophy]], [[history]], [[economics]], [[design research]], [[business]], and [[management]], among others. The studies have covered everyday creativity, exceptional creativity and even [[Artificial Creativity|artificial creativity]]. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. And unlike many phenomena in psychology, there is no standardized measurement technique.  
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Creativity has been attributed variously to [[divine intervention]], [[cognitive]] processes, the [[social]] environment, [[personality]] traits, and [[chance]] ("accident", "[[serendipity]]"). It has been associated with [[genius]], [[mental illness]] and humour. Some say it is a biological trait we are born with; others say it can be taught with the application of simple techniques.  
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Creativity has been attributed variously to [[divine]] intervention, [[cognitive]] processes, the [[social]] environment, [[personality]] traits, and [[chance]] ("accident", "[[serendipity]]"). It has been associated with [[genius]], [[mental illness]] and humour. Some say it is a biological trait we are born with; others say it can be taught with the application of simple techniques.  
    
==Definitions of creativity==
 
==Definitions of creativity==

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